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A Kinda World Is Our Kinda World
Fri, 01st Sep 2023 - Tue, 10th Oct 2023
Cotton On is proud to partner with Born This Way Foundation, co-founded by Lady Gaga and her mother, Cynthia Bissett Germanotta, to support youth mental health and work with young people to build a kinder, braver world.
Through youth-driven research, programs, and strategic partnerships, Born This Way Foundation aims to make kindness cool, validate the emotions of young people, and eliminate the stigma surrounding mental health. Born This Way Foundation’s programs include #BeKind365, Channel Kindness, the Be There Certificate, and Please Stay – all aimed at connecting young people (and anyone!) with resources to build communities that understand, prioritise, and foster good mental health.
100% of net proceeds from Cotton On Foundation products & donations will support Born This Way Foundation in sharing mental health resources and inspiring a global movement of kind action.
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